IFA Portals offer a suite of commission earning plugins, in many cases tailored for your particular regulators compliance needs. Plugins have numerous benefits, aside from allowing your clients to help themselves, and buy basic financial products online, they also allow you to profit from business which you might not otherwise write, either because it's too specialist or simply not worth your time.
By effectively outsourcing these types of business you ensure you make a profit, provide a more complete financial service to your clients, and of course keep them using your services and website as opposed to your competitors'.
Don't forget that these plugins can be a valuable source of new clients also, for example they might find your ifaportal website, to use the online will writing service, but having found your site, they may well come back for inheritance tax planning.
Plugins save you time, help your clients, and build new income streams.